High-Volume E-Commerce Rebuild
"3× faster load times. 40% drop in cart abandonment."
The Challenge
An established e-commerce brand was running a legacy PHP storefront that couldn't handle peak traffic. Checkout was slow, mobile UX was broken, and the team had no visibility into user behavior.
Our Approach
Migrated to a Next.js storefront with a headless CMS, rebuilt the checkout flow with optimistic UI, and integrated Firebase Analytics with a custom dashboard. Deployed on Vercel edge with ISR for product pages.
Outcome
Page load times dropped from 8.2s to 2.4s on mobile. Cart abandonment fell 40% within 30 days of relaunch. The team now ships new landing pages in hours without developer involvement.
Stack
Key Takeaways
- Page load times dropped from 8.2s to 2.4s on mobile.
- Cart abandonment fell 40% within 30 days of relaunch.
- The team now ships new landing pages in hours without developer involvement.
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